A film created for business-to-business communications or promotion.

The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.

A corporate film that supported a specific goal and delivered significant results.

A film created to deal with a specific corporate or social issue.

A film created to influence political or governmental audiences on behalf of an organisation or brand.

For a brand film that helped achieve a goal, such as engaging consumers or employees, building media buzz, and selling products.

The film that highlights the healthcare industry, from pharma and hospitals to insurance, in the most effective way.

For a film that uses sport to deliver a brand or organisation’s message.

The most effective documentary film created by a brand or agency that tells an impactful, informative story.

For an inventive and relevant film that helped drive a brand’s objectives in a demonstrable way.

Using humour in an effective way to achieve its goals. The film can be part of a larger programme or a standalone initiative.

The most heart warming, emotional film created by a brand or agency. The film can be part of a larger programme or a standalone initiative.

For the film with a creative idea that demonstrates outstanding use of social media and/or other digital resources in order to reach determined goals.

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the film’s reach. This can be as a standalone initiative or as part of a wider campaign.

For the most memorable and effective use of animation in film. Can include hand-drawn, stopmotion, or computer animation.

Best film lasting no more than 1 minute.

The film showcases the most original writing and storytelling so the content resonates with viewers.

For films that tell a brand’s story through new technical techniques to engage viewers and immerse them in the interactive content experience. This can include periscope or augmented reality.

For films produced on a small budget (Under £20,000) across all sectors. Judges will be looking for an entire breakdown of the budget in the production of the film, including talent fees.

The film that best showcases the use of post-production editing techniques into a coherent, cohesive story.

The film that best showcases the use of post-production colour correction, graphic design, and special effects.

The film that best showcases the use of post-production editing techniques, such as sound mixing.

The film demonstrates an impactful philanthropic program or brand CSR effort and the results it had on society at large or for a specific organisation.

The film that underscores a corporation or agency’s sustainability efforts. The film should tell a story as well as support the company’s particular sustainability focus area.

A film that has been produced by a charity and/ or agency achieving the most inspiring awareness raising or fundraising film.

Given to the director who best brings a film to life with their vision and techniques.

This category recognises a production company that has produced outstanding branded film content for its clients over the last 12 months globally. Entering companies must have regional offices in at least 3 continents.

This category recognises an agency that has produced outstanding branded film content for its clients over the last 12 months. Entering companies must have regional offices in at least 3 continents.